SEO & Traffic
Filtered to haps.club only. The same GA4 ID also fires on the Luma event pages — those are excluded here (hostName = haps.club) so everything below reflects the website itself. Window: last 28 days, May 14 – Jun 10, 2026 · Snapshot Jun 11, 2026 · Refreshed on request.
Recommendations
What to do next · ordered by impact
1
Keep the archive shipping weekly. It's the SEO engine — every issue is a new indexable, keyword-rich page. The Jun 9 issue already pulled 19 views in two days and archive pages now appear in top pages for the first time. Publishing on the standing Tuesday cadence compounds this.
2
Win non-branded search. Every search impression so far is branded ("haps club", "haps"). Title archive issues and the homepage around what people actually search — "things to do in LA this weekend," neighborhood + event phrasing — to start earning non-branded impressions. Position 2.7 on the brand name means indexing works; the gap is query coverage.
3
Confirm the sitemap processes. Submitted Jun 9, still "pending" in Search Console. If it hasn't flipped to processed by next refresh, resubmit — it's what gets the archive pages crawled quickly.
4
Remove /staging.html from production. ✓ Resolved — verified Jun 11: the file is gone from the repo and the URL returns 404. The 4 views in this window predate removal; it drops off the report as the window rolls.
5
Diversify off Direct. Direct is 81% of sessions — the site lives off newsletter + IG taps. Cheap referral wins: link haps.club from the Luma and Eventbrite organizer profiles, Partiful pages, and partner microsites. Referral + Organic Social are 109 sessions combined; each new surface adds a durable stream.
6
Let the Jun 5 bot spike age out. It still distorts this window (333 of 576 users). It rolls out of the 28-day view on Jul 3 — judge trend lines after that, and discount desktop/city skew until then.
Traffic-quality check. The Jun 5 spike (333 users vs a 1–28/day baseline) remains in this window — almost all Direct, concentrated in US datacenter regions (San Jose, Des Moines, Ashburn, Moses Lake), not LA. Bot traffic, not audience. Non-US traffic stays negligible (~7%, low-volume cloud regions) — nothing worth geo-blocking. Discount spike days rather than blocking countries.
Overview
Daily active users
May 14 – Jun 10 haps.club only
May 14Jun 10
The Jun 5 bar (333) is clipped to fit — every other day sits in the 1–28 range. Best organic days: May 19 (28), May 26 and Jun 2 (26 each), Jun 9 (25 — newsletter day). The spike exits this window Jul 3.
Traffic
Traffic by channel Sessions · 28 days
Organic Search is up to 27 sessions (from 21) — the first lift since Search Console verification and the sitemap submission.
Devices Share of sessions · 28 days
Desktop 78% · 582Mobile 22% · 163
Still desktop-heavy — the bot/datacenter sessions are desktop. Mobile share ticked up from 19% and should keep rising as the spike clears.
Top pages
Views · 28 days
/subscribe Newsletter sign-up
68 · 84u
/archive/…garden-party/ Jun 9 issue
19 · 14u
/archive/ Archive index
9 · 3u
/staging.html removed Jun 11
4 · 1u
/archive/…date-night-la/ May 12 issue
2 · 2u
The archive is on the board for the first time — the Jun 9 issue drew 19 views in two days. /staging.html has been removed and now 404s; its 4 views predate removal.
Top countries Active users · 28 days
~93% US. The handful of foreign hits remain low-volume cloud regions (DE/NL/IE = hosting hubs) — nothing to block.
Top cities Active users · 28 days
San Jose, Des Moines, Ashburn and Moses Lake are datacenter regions — bot noise. Los Angeles is the leading genuine market.
Search Console
First search data sc-domain:haps.club · 28 days
Top queries
haps club
2 clicks · 3 imp · pos 2.7
haps
0 clicks · 1 imp · pos 48
First clicks ever recorded — both branded, landing on the homepage. Sitemap submitted Jun 9 · processing pending Non-branded coverage is the next frontier (see recommendation 2).
Source: Google Analytics 4 (property 536909119 · G-RKY63MK7ND), filtered to hostName = haps.club to exclude Luma cross-tracking. Search Console: sc-domain:haps.club.
Snapshot: Jun 11, 2026 · window May 14 – Jun 10 — point-in-time pull, not a live feed; regenerate to refresh. GA4 timezone America/Los_Angeles.
