Newsletter

1. 1
   Fix the growth gap before Solstice. The list is net −5 over 28 days (16 new vs 21 cancels). Summer Solstice (Jun 20) is the best acquisition moment of the quarter — QR codes at entry and bar, and make “join the newsletter” the on-mic CTA. Target: +50 from one event night.
2. 2
   Get subjects back to May form. June sends open at 41–43% vs 47–52% in mid/late May. The winners were urgent and concrete (“MDW Special Edition” 52.1%, “Everything worth doing in LA” 50.3%). Lead with the weekend, not the vibe.
3. 3
   Point every profile at /subscribe. Luma, Eventbrite, Partiful organizer pages and the IG link-in-bio should all route to the signup — cheap, compounding top-of-funnel that also feeds the Referral channel on the SEO board.
4. 4
   Keep the re-send pass, refresh its subject. Second sends recovered 22–33% of non-openers in May but slipped to 16–17% in June — the re-send subject should differ harder from the original, not echo it.
5. 5
   Watch cancels, don’t panic. 21 cancels in 28 days against a 0.34% unsub rate is normal churn for a 1,000-list — the issue is replacement rate, not bleed. Revisit after Solstice.

Sorted by open rate. The pattern: mid/late May sends opened in the high-40s to low-50s; June sends sit at 41–43%. Could be seasonal inbox fatigue or subject-line drift — the May 24 (“MDW Special Edition”) and May 26 sends are the benchmark. May 12 holds the best click rate at 4.3%. Recipients also slid 1,057 → 1,043 over the month, the list-shrink showing up in sends.

Re-sends recover a meaningful second audience — the May passes pulled 22–33% of non-openers back in, though June re-sends softened to 16–17% in line with the primary-send dip. Worth keeping in the cadence; subject-line variation does the heavy lifting here.

Account-level totals across all sends, last 90 days. Open and click tracking enabled.